Manufacturing Management

In simple terms, cash flow is how money moves into and out of your business or how the cycle of cash flows in and flows out of your business thereby helping to determine the solvency of your business (How, 2007). Cost flow in a manufacturing firm involves the expense of the direct materials the manufacturer will be needing for business, the cost of direct labor that will need to be paid for as part of the cash flow process along with the manufacturing overhead that needs to come out of the cash flow. Whereas the cash flow in a service firm would not as much involve physical materials in general but the cost of training, marketing, advertising, travel in addition to the expense involved in whatever particular service that firm specializes in. In general, in the operations of a manufacturing firm most of the work would be handled in a central location, namely if it is one firm, in that particular manufacturing firm’s location. Travel can be a necessity for the management in some manufacturing firms. Employees and especially management of a service firm would be less â€Å"centrally located† in that service firm employees generally travel to the places and customers which need their services. With manufacturing firms you may have a few individuals who travel to introduce their product but overall the energy and expense would be â€Å"product-related.† Service firms generally do not spend as much time, energy or development or industrial design as most of their time spent in research, development and advertising their particular services. The majority of their time and energy would be service-related and changes more from user to user than would a manufacturer who generally supplies to places that need the products they already manufacture. One would have more blue-collar employees within a manufacturing firm while more white-collar employees would be in the labor force of a service firm due to the different training, education and skills needed for the two different types of firms. Vertical analysis would be â€Å"dividing each expense item in the income statement of a given year by net sales to identify expense items that rise more quickly or more slowly than a change in sales (Vertical, 2007). In using the vertical analysis, an analyst would be able to give management the information results gained by comparing the percentage mark-up of asset items along with how they have been financed. In addition, an analyst would be able to observe the trend of the increase in the assets and liabilities over the years (Vertical 2007). The statements that would be used for the vertical analysis would come from comparing the financial statements of firms that vary in size. Using a balance sheet, the assets, liabilities and the assets would be expressed as 100% whereas each item in the various categories would be expressed as a percentage of the respective totals. In using the common size income statement all the items in the income statement would be expressed as a percentage of the sales while sales is expressed as 100%. Horizontal analysis would be â€Å"the process of dividing each expense item of a given year by the same expense item in the base year. This process allows assessment of changes in the relative importance of expense items over time and the behavior of expense items as sales change† (Vertical, 2007). The most important information the horizontal analysis provides management would be trend. Over several years the direction, speed and extent of the trend can be seen by the information provided by the horizontal analysis. The statement one would use to do the horizontal analysis would be setting consecutive balance sheets, income statement or statement of cash flow side-by-side and reviewing any changes in the various categories on a yearly or multiyear basis (Vertical, 2007). References (2007). â€Å"vertical analysis.† Retrieved April 12, 2007, from The Free Dictionary Web site: http://financial-dictionary.thefreedictionary.com/Vertical+analysis (2007). Vertical and Horizontal Analysis Technique. Retrieved April 13, 2007, from Financial Analysis Revisited Web site: http://cbdd.wsu.edu/kewlcontent/cdoutput/TR505r/page37.htm (2007). How to better manage your cash flow. Retrieved April 12, 2007, from Entrepreneur.com Web site: http://www.entrepreur.com/money/moneymanagement/managingcashflow/article66008.h

India Independence Day

India's Independence Day â€Å"At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new†¦ India discovers herself again. † – Jawaharlal Nehru After more than two hundred years of British rule, India finally won back its freedom on 15th August, 1947. All the patriotic hearts rejoiced at seeing India becoming a sovereign nation and the triumph of hundreds and thousands of martyred souls. It was a birth of a new nation and a new beginning. The only fact that marred the happiness of the fruits by the blood of martyrs was the fact that the country was divided into India and Pakistan and the violent communal riots took away a number of lives. It was on the eve of 15th of August, 1947 that India tricolor flag was unfurled by Jawaharlal Nehru, the first Prime Minister of India, on the ramparts the Red Fort, Delhi. History In 1947, after the World War II, Britain could see that it no longer could hold its power over India. It was becoming increasingly difficult and Indian freedom fighters were in no mood to give up. With the international support also coming to an end, Britain decided to relive India from their power but not before June 1948. However, the impending independence more so enhanced the violence between Hindus and Muslims in the provinces of Punjab and Bengal. The communal violence grew so large that it became impossible for new viceroy Lord Mountbatten to control it and as such, he advanced the date for the transfer of power, allowing less than six months for a mutually agreed plan for independence. Thus, India gained its independence on August 15, 1947 but not without paying a heavy price. Partition was done and a separate state for the Muslims was formed, with Muhammad Ali Jinnah being sworn in as Pakistan's first Governor General in Karachi. On the midnight of August 15, 1947 India was sworn in as an independent country with Pandit Jawaharlal Nehru as the prime minister and viceroy then as Lord Mountbatten. The official ceremony took place in Delhi. Great leaders and freedom fighters like Mahatma Gandhi, Abul Kalam Azad Jinnah, B. R. Ambedkar and Master Tara Singh are few of the many to whom India owes its freedom. Celebrations The day is celebrated to commemorate the birth of the world's biggest democracy as a national holiday. All the schools and colleges across nation hoist the national flag on the rooftops and the buildings to symbolize the stature of the national flag as nation's pride. Not only the educational institutions but also offices and business areas celebrate this day. Since it is declared a national holiday by the government of India, all the institutions, government or otherwise, have holiday. People only go to offices to attend the flag hoisting ceremony. The Prime Minister addresses the Nation after the flag has been unfurled recounting the country's achievements of the year, discussing current major issues and future plans for the progress of the country. Kite-flying has also become a tradition on this day and people can be seen flying numerous kites of all colors, sizes and shapes symbolizing the freedom. Independence Day is celebrated throughout India and every corner of the country on 15th August every year. Independence Day is celebrated by every citizen of India irrespective of caste, creed and religion. It is amazing to see how apart from the normal government offices and educational institutions the day is celebrated even in small colonies and associations. There are costume parties and people, old or young, men or women, dress up in a nationalistic way. There are many documentaries aired and grave of martyrs are paid respect. Every citizen does something or the other to mark this day of freedom. Media is not far behind as most of the channels telecast latest or classic films based on the independence theme. Also, there are patriotic programs that are organized and broadcasted. In short, every person in the country revels in the nationalistic pride. August 15, 1947, a red-letter day for the Indians, is celebrated with great fanfare and show, across the length and breadth of India. The day, which is a national holiday, is dedicated to all those brave freedom fighters who fetched India her due respect and the much desired independence from the British rule. People in the country honor them, for sacrificing their lives for the freedom of their motherland. The day is celebrated by hoisting national flag, flying kites and organizing cultural activities in educational institutions. If you want to know all about the history of Independence Day, then go through the following lines. History of Independence Day Before the 18th century, India's relationship with the West had been predominantly trade-related. All this changed, when the forces of the East India Company defeated Siraj-ud-Daulah, the Nawab of Calcutta. That signaled the arrival of the British as rulers. Until the Sepoy Mutiny of 1857, the East India Company, with the Governor General as its head, ruled the subcontinent. After that, the Crown took over the administration, with the Viceroy served as its representative. In the 20th century, the country witnessed the rise of many leaders such as Gopal Krishna Gokhale, Jawaharlal Nehru and Sardar Vallabhbhai Patel. Banded under the leadership of Mahatma Gandhi and his doctrine of non-violence, the freedom struggle moved ahead with new vigor. Milestones like the Quit India Movement, Non-Cooperation Movement, Khilafat Movement and Gandhi's Dandi March brought the inevitable freedom closer. At the stroke of midnight, as India moved into August 15, 1947, India's first Prime Minister, Jawaharlal Nehru, read out the decisive speech, proclaiming India's independence from the British Empire. The moment ended three centuries of British rule over India. The land was no longer the summer retreat of British sahibs, who sneaked into the nation to fancy spices, shikar, elephants and snake-charmers, and ultimately ended up getting a stranglehold over the nation and torturing the natives in every possible way. Independence Day remained the sole national festival until India declared itself a republic in 1950. Independence was also the end of nearly a century of struggle for freedom, battles, betrayals and sacrifices. It also created a situation, where we were responsible for ourselves. However, it wasn't a period of unqualified joy. For many people, in spite of a new era promised by independence, partition between India and Pakistan was a painful reality and so was the bloodshed that accompanied it. That was six decades ago. Much has changed over the years – today the freedom struggle finds its place in history books and memoirs, and on the tombstones of valiant martyrs. Politics has undergone a personality change from fiery idealism to a pragmatic cynicism. Karma drives the nation on its way forward, and population has crossed the billion mark. Nonetheless, come August 15 and you will find the people forgetting the drudgery of everyday life for a while, and coming together to pay homage to the brave heroes of the freedom struggle and standing up for the National Anthem. Along with the soaring cadences of the anthem, the hopes and dreams for a better tomorrow are renewed in political speeches and replays of the deeds of those, who earned us our freedom. Independence Day is an occasion to rejoice in our freedom and to pay collective homage to all those people, who sacrificed their lives to the cause. The day also marks the coming together of the states into one nation – India. This was probably our biggest diplomatic success.

Case Study Analysis Rough Draft

Case Study Analysis Paper (Rough Draft) Case Study Analysis Paper (Rough Draft) How do you make sure that you are prepared early so that you are not running around at the last minute? Many people work at different skill levels and also can handle pressure differently. In order to ease the process it is usually better to keep ahead by preparing the things that are needed in advanced rather than waiting till the last minute. Knowing these types of skills also allows for people to work with less stress since they do not have to meet a deadline so quickly and have time to fully research what is needed to be done.The Situation In early April the 15 candidates were hired to work for the Operations Supervisor by one of the new recruiters. At this time the recruiter had six months experience at this job and no previous recruitments done for the company. The recruiter was not working with another recruiter that had more experience at the time to help with this process. Once the 15 candidates where hired he scheduled a new hire orientation to be held on June 15th as to make sure the new hires would be ready for work in July.A little over a month after the 15 candidates were hired the Operations Supervisor contacted the recruiter about all the information, paperwork and other necessities that needed to be done such as drug test, physicals, etc†¦. The recruiter gave assurance to the Operations Supervisor that everything would be handled by the time the orientation would be held on June 15th. The recruiter waited until after Memorial Day to check the records for the new hires to see if their applications were complete and if they had done the mandatory drug screenings and most had not been done.The recruiter then checked for the paperwork that would need to be given to the new hires in around 20 days and there were only three manuals all of which were missing pages making none of them complete. Once this was all the seen the recruiter went on a walk to clear his head a nd then returned to the office. He went to check on the scheduling of the conference room where the new hire orientation is to be held since he saw that one of the employees from technology services was setting up computer terminals.The schedule showed that the conference room was booked for the whole month for training seminars on the new database implementation that was going to occur. The recruiter is not sure what to do at this point since everything appears to be going wrong and the new hires would not be able to have orientation on time nor will they be able to start by July. Analysis 1: Correcting the problem At this time the recruiter is not sure what to do in order to fix all the problems that have arisen since there is such little time left to the deadline he had set.The wisest decision would be to separate the problems and then take them on one at a time. As far as the conference room situation goes the recruiter can speak with the person that is going to be holding the s eminars to see at what times they are to be held. If there are some gaps in between the seminars it can be seen if the scheduling of the orientation would be affected or not. Also if there is a particular day that the seminars would not be taking place the orientation can be rescheduled for that day. The new hires that have not completed all the necessary paperwork or drug tests would be the next point issue to handle.The files would need to be reviewed to see who is missing what paperwork or tests so that they can be contacted accordingly and be given a deadline to complete it all or they will not be hired. In doing this it allows for the follow to seem more personal since the records are being looked at individually and also puts a sense of urgency in the new hire to get it all done. This would also allow the recruiter to contact the new hires with the date of the orientation if it has changed or just to give a reminder of the date if it has not changed. The final problem of the o rientation manuals not being complete is next problem to work on.From the three manuals that the recruiter does have he should review each to see what pages are missing from one and see if they are available in one of the others. If all three manuals together can make one complete manual then copies can be run off of all three accordingly to be pieced together to make one manual. Once there is one complete manual then other copies can be made. If the manuals cannot be pieced together to make one then the recruiter would need to contact his or her supervisor to see how to obtain new manuals and the time frame that it would take to get them in.This would allow him to see if the orientation would need to be rescheduled or not due to the time it will take to get manuals for all the new hires. From this point on continued follow up of all the new hires paperwork and drug tests would need to be done to make sure that they will be done before the orientation is held. Following up of the co nference room schedule would also need to be done to make sure that there is nothing else newly scheduled that may have interference with the orientation.The final detail that would need to be followed up on is the status of the operations manuals being ready by the date of the orientation, such as checking with who is making them and if they are running behind or if everything is on schedule. Analysis II Proper Procedure There are many different aspects that would need to be revised in order to make sure that issues like this can be avoided in the future. Proper supervision of procedures is one the major aspects that would need to be looked at first.Since the recruiter was new and it was the first recruitment they had done another more experienced recruiter could have shadowed the process to make sure that everything is done correctly. Shadowing would allow for the new recruiter to put to the test their training and if there are points that are not done right it can be caught early . This makes for better teamwork as well as a confidence building situation for the new recruiter. During the hiring process the new hires should be given deadlines to have all of their applications and other necessary paperwork completed in order to continue processing them as a new hire.The same should also be done with the drug testing, rather than giving them till the orientation date they should have a date within 30 days to complete it so that if they don’t they can be given a little more time or there would still be ample time to hire a replacement if needed. With these deadlines in place it has the employees take the time needed to get the tasks done but also does not give them excess time to procrastinate on the getting them done. As far as the orientation paperwork situation goes the recruiter would need to check how many are available right after hiring the employees to make sure that there would be enough.With this being done early then the recruiter would be able to contact the Operations Supervisor with plenty of time to let them know that they are short on the manuals necessary for the orientation. Checking this also allows the recruiter to stay on top of ordering the manuals so that there will always be some in supply as and would only need to order more to replace the ones that are going to be used. Conclusion The best solution that was presents was from the second analysis.This solution sets the goals of the company to not only train their employees better but also to promote teamwork in order to increase accuracy in the way that jobs are done. With the shadowing being done the more experienced recruiter could have had the newer recruiter set up the deadlines for the new hires, as well as how, where and when to check on the paperwork that is needed for the orientation. The communication on how often to check the scheduling log for the conference rooms could have also been brought up. The better the training and teamwork the better the situation turns out.

Rural Telecom Industry Essay Example | Topics and Well Written Essays - 1750 words

Rural Telecom Industry - Essay Example Cities, towns, villages, remote interiors across the globe, are all getting connected through fixed landlines or GSMs. In this context, besides the basic issue of connectivity, network management has become a challenge. A few years ago, getting connectivity to rural areas was a huge task. Today, it is the management of data, which has taken precedence in the area. Here, we review the challenges faced by the rural telecom industry worldwide and the shifts that have taken place in the past few years. "Network managers tasked with managing their company's telecom budget are familiar with the fact that their bills are often incorrect. From charges for circuits that should have been disconnected years ago to using old, higher rates for current data lines, errors are not uncommon." Other companies, which outsource the software solutions, are also offering bill auditing and TEM services. As telecom companies grow to cater to the needs of the rural populance, the same business users may just find an increased need for TEM products or services. According to C. Jagadish*,,1, Vinod Kumar Jammula1 and Timothy A. Gonsalves2 in the paper Low-cost data communication network for rural telecom network management "the backbone networking infrastructure of rural telecom networks is often costly and is of limited bandwidth. ... According to C. Jagadish*,,1, Vinod Kumar Jammula1 and Timothy A. Gonsalves2 in the paper Low-cost data communication network for rural telecom network management "the backbone networking infrastructure of rural telecom networks is often costly and is of limited bandwidth. The availability of connectivity such as DSL or leased lines is scarce. In order to keep operational costs low, these rural telecom networks are often kept unmanned and are managed from a centralized network management station (NMS). This often requires a low-cost, efficient and reliable data communication network (DCN) between the rural telecom equipment and the central NMS. The conventional DCN used for telecom management consists either of leased lines or Internet connectivity. These are often costly and not freely available in rural areas." The researchers developed a new DCN model, based on dial-up, which is easily available. This DCN has been implemented in corDECT networks, which is currently in use in India and Tunisia, and is under implementation in other countries. It has been shown that this DCN meets the QoS requirements of a telecom network at an affordable cost. Today in India and other developing countries the telecom network is fast growing and considered to be critical for technological development. But the growth rate in urban and rural areas is asymmetrical. Telecom operators often neglect deployment in rural/undeveloped areas. The major discouraging factors are low population density, low affordability and lack of skilled personnel. Thus factors absolutely necessary for a rural telecom solution are low cost infrastructure and low operational costs. A centralized network management system (NMS) will ensure low infrastructure cost . A centralized NMS will

Regarding Institutionalizing Essay Example | Topics and Well Written Essays - 250 words

Regarding Institutionalizing - Essay Example ange has to be institutionalized so that the new approaches continue beyond the life of the manager leading the change and/or the team involved in implementing the change. To change an entire corporation, the six-step process proposed by Beer et al. (1990) has to be applied several times within the different plants, departments and divisions. This can only be achieved if the employees are helped to make the connections between the new approaches and behaviors and how they have helped to improve the outcome. Furthermore, one of the core aims of instituting change is to create a learning organization in which case one would expect that people will be moved from one business unit to another depending on their different competencies and capabilities to adopt change. This implies that at any one point there will be new sets of new set of leaders and employees who will be required to embody the new ways. This next generation of enterprise leaders and employees will need to find that â€Å"the way we do things around† has been embodied through formal policies, systems and

Effects of the media, tv advertising and commercials to individuals, Essay

Effects of the media, tv advertising and commercials to individuals, families and to society - Essay Example All advertised images of men and women are full of perfectly shaped bodies, drooled over by the lesser fortunate mortals. The average viewer watches 400 to 600 advertisements every day and this enormous amount of messaging can create a permanent mindset. Fatty foods are shown with awfully thin bodies triggering off a confused and strange eating tendency among the really younger sets. Acceptance of violence, almost expecting it, is another tendency that is unhappily growing among viewers. Children are becoming more and more bloodthirsty. Recent media story about a TV game where the little viewer had to blow up President Kennedy's head was an ultimate example of the horrifying intellectual bankruptcy. Children know all names in the TV game world, but cannot recognize the next-door kid, as they hardly play in the open. Perhaps a positive and encouraging, almost ethical approach is necessary for TV to make the right impact on viewers. Same goes for the beauty and beauty products. Beauty has been given so much importance that there is hardly any scope for mental development or intellectual improvement. One cannot find a single advertisement where it is told that mental enhancement or intellectual growth is necessary for a perfect human being. As commercials glorify trivia, the younger generation is getting hooked into it like being addicted to drugs, hoping to achieve unrealistic standards of body measurement and beauty. "This constant exposure to female-oriented advertisements may influence girls to become self-conscious about their bodies and to obsess over their physical appearance as a measure of their worth." http://www.mediascope.org/pubs/ibriefs/bia.htm Some people even... This "Effects of the media, tv advertising and commercials to individuals, families and to society" essay outlines the impact of the advertisement on consumers behavior and people overall. Some people even believe that advertisers tamper with the imaged figures, so that they could look almost impossibly true, only to create more desire among the viewers, which is perhaps probable. Reports from psychiatrists and psychologists show very bleak picture of their effects on people. Girls are known to complain that very thin models made them feel insecure and unhappy. Constant self-comparison with the dizzy heights of perfection is making viewers feel perpetually inadequate, mainly because advertisers do not allow viewers to forget the images. They force it upon them continuously till they become dissatisfied psychological wrecks. Horror of getting fat is driving the TV hooked into distraction. Stringent dieting can end in serious eating disorders that could be long lasting. Considerable nu mber of younger people has started smoking to control the healthy hunger. Males spend most of their time in the gyms trying to look more muscular. This pursuit sometimes ends up in taking unprescribed drugs and steroids, as men tend to develop pathological shame about their normal bodies. Average American girl is said to be watching 5000 hours of television and 80,000 ads even before she starts the kindergarten. Before their self esteem starts taking shape, it is already shaken with the bombardment of TV commercials.

Should base level funding for critical infrastructure protection Research Paper

Should base level funding for critical infrastructure protection against foreign terrorists organizations include domestic (internal) threats - Research Paper Example ously increased their capacities in terms of sophistication and potential damage, there is need to take necessary steps to guard key infrastructures both private- and publicly owned against these developments. In order to effectively tackle cases of terroristic attacks against CI, base level funding for protection against foreign terrorist organizations should include domestic or internal threats. Indeed in today’s modern world, without critical infrastructure a society cannot function optimally. In fact, it is only in times of peace and relative security that critical infrastructures are characteristically, for granted taken. It must however be appreciated that when one critical infrastructure is annihilated, the entire nation somehow feels the effects of the loss (ITAC, 2006). In some cases, the loss may be as great in magnitude as to affect one or more countries significantly. Owing to their significance, critical infrastructures are always naturally become vulnerable targets for terrorists – foreign or those that exist within the nation’s borders (ITAC, 2006). It is in appreciation of this fact that the government in conjunction with its citizens and other stakeholders must always ensure that these infrastructures remain secure and function properly. In the US, currently, there is no clear policy as to how base level funding should be used. This therefore means that in cases of need, funding meant for foreign terrorist protection could be used to solve issues related to domestic threats. While terrorist gangs have often resorted to using bombs and other violent methods, it must be appreciated that they are likely to change tactics soon or later. Instead of engaging in physical combat, terrorists may opt to target information systems and other cyber assets in an unprecedented way. This could of course have a devastating effect since most of the country’s critical infrastructure is run or controlled by computers which in most cases are networked (ITAC,

Land Law Coursework Essay Example | Topics and Well Written Essays - 2500 words

Land Law Coursework - Essay Example ee’s action.3 S 36 (2) of the said Act states that a court may adjourn the proceedings, or suspend execution of judgement, postpone delivery of possession for a period it thinks fit, if the mortgagor approaches it as a result of mortgagees’ proceeding to take possession of the mortgaged property. The court can do so if it is convinced that the mortgagor will pay the sum due within a reasonable time.4 The reality is, or literally speaking, a mortgagee has the right take possession of the mortgaged property even the next day of mortgage unless the agreement stipulates otherwise as held in Four Maids Ltd v Dudley Marshall (Properties) Ltd. 5. The decision states that mortgagee enjoys an absolute right to repossess a mortgaged property as conferred s.95 (4) of the Law of Property Act 1925,6 unless the mortgagee has contracted himself out of repossession. This decision was applied in Owen v Cornell [1967] 7where in a question arose whether the principal mortgagee could take possession when he had already assigned the debt to Sub-mortgagee. The court held that because the principal mortgagee had reserved to himself the right of reversion by one day, he could exercise his right under s 95(4) of Law of Property Act 1925. Position would have been different if he had not reserved the right under the sub-mortgage agreement and the sub-mortgagee would have prevailed. Thus, in Credit & Mercantile Plc v Marks8, sub-mortgagee was held to have the right of possession as it was involved a registered land wherein the principal mortgagee had relinquished his right of repossession on assignment of debt to the sub-mortgagee. The court observed that since the principal mortgagee had transferred his right to collect his debt, he had no right to complain of default. Thus, the mortgagor need not have defaulted in mortgage repayments as commented by Clarke LJ (at 253) of Ropaigealach decision for the mortgagee to take to take possession of the property the mortgagor lives in

Select a research topic of your interest and explain relevance of the Assignment

Select a research topic of your interest and explain relevance of the selected topic. Clearly define how it will benefit the ind - Assignment Example This shows that many people in the 21st century are appreciating the rapid development in technology. Therefore, it is an admissible fact that many people that are involved in economic activities have access to technology, which connects people across the globe (Khosrow-Pour, 2006:23). This creates a scenario where businesses have to use technology to improve on their services. As such, they will keep changing their approach to technology. Many people have taken the initiative of taking statistics on how technology is used in the world. These statistics have been influential in ensuring other businesses are not left behind when it comes to technology. Many businesses have been benchmarking technological advancement that is used by other businesses to ensure they are on the verge of making successful impact in the market. The statistics show that the developed countries in the world have appreciated the use of technology to greater heights. Developed countries have massive resources t hat have been used to improve their indulgence in technology. In most instances, the developing countries invest heavily in companies and firms that are allied to manufacturing technology. As such, they will have an advantage in accessing the technology that is manufactured. Similarly, developed countries have an upper hand in that they manufacture technology in bulk. This gives such countries the advantage of large scale production. As such, the technology will be retailed at lower prices. In the same line, developed countries were on the frontline in researching on the internet usage and its advantages. As such, they were on the frontline in implementing the use of technology in most parts of the economy. These countries go to greater heights in ensuring all businesses are interconnected to each other. This creates a scenario where businesses are in healthy competition in the market. This leads to high quality products offered in the market. Internet users in the developed countri es are advanced in that most of the population has access to internet services. The service providers are well established in the market and offer top notch services (Bailey, 2011:10). When the internet service providers are well established in the market, they will offer their services at subsidized prices. This is done to attract a larger demand for their services. Since the internet services are retailed at acceptable and affordable prices. As such, most of the population will feel the need to use the internet services in most of their working. The developing countries have followed the trend of savouring internet use and connection. The developing countries have taken the internet issue seriously and have gone to greater heights in ensuring most of the population are accessible to the internet. Most of the companies that offer the service in the developed countries have taken the initiative of investing in the developing countries. As such, they also give the developing countrie s priority in service delivery. Apparently, the developing countries have been influential in ensuring the internet development and use is on constant growth. Therefore, the number of people that use the internet has been increasing through the years. Virtually most of the businesses in developing countries have appreciated the need for internet connection and use, as it enhances their businesses. On the other hand,

The Efficient Market Hypothesis Essay Example | Topics and Well Written Essays - 3500 words

The Efficient Market Hypothesis - Essay Example This form of hypothesis shows that it is impossible for an individual to outperform a market by using any type of information that is known in the market except through good luck. The information or news that deals with the Efficient Market Hypothesis states that anything can affect the prices of the traded assets and the effects realized in the future trading period of a company. It has been noted that on average, competition makes the full effect of the new information that consists of intrinsic values to be reflected immediately on the actual prices of the traded assets. The investors in most cases check for the securities that have been undervalued and those whose value would increase in the future so as to make a concise decision on how to carry out their operations within a stipulated period of time. An efficient market is a market that is considered to have many people in the market who are informed about the existence of the stocks and are ready to maximize profits through carrying out the business activities. The market thus shows the prices of different goods and services in the market and relevant information concerning the activities as well as the events that may be taking place within a stipulated period of time. ... The technical analysis involves the process of searching for the recurrent and the predicable patterns that are in the stock prices so as to increase the returns of an organization. Where past prices do not contain any useful information for predicting the future prices, then, there is no use of using this form of technical trading rule within an organization. Fundamental analysis is another form of analysis that involves the use of earnings and the dividend prospects of a firm, the expectations of the future interest rates and the evaluation of the risk factors to determine the right prices of stocks. Efficient Market Hypothesis therefore predicts that the fundamental analysis may fail anytime of the year. The Efficient Market hypothesis theory states that it is impossible to outperform a market since the prices are already incorporated and can reflect on all the relevant information that is required. In case an investor engages himself or herself in the business of buying or selling securities, then this is termed as a game of chance and not of skill. There are some instances where the markets are efficient and they have current information. In this case then, we have the prices reflecting information that does not show how to buy the stocks at a bargain price. The stocks should therefore be traded at fair values on the stock exchange so that the investors may not purchase the stock at an under price or even sell them at inflated prices (Teweles, Jones, and Warwick, 1998: 113). In case this procedure is followed, then, the market cannot be outperformed through using the expert stock selection or the market timing process and in this case only the investor can be in a position to obtain

Organisation Design and Organisation Development Essay

Organisation Design and Organisation Development - Essay Example Therefore, organizational development is one of the most important practices that any organization needs to follow. But, it is very for the management to understand what OD is not because it is not practice of training and development, human resource development, group or team building. It is an organizational perspective but not any individual perspective. Therefore, the main objective of organizational development policies has developed the organization as whole but not to develop an individual staff or to develop a specific division or team within the organization.   It can be stated as a continuous process and not as an acute event. An effectively designed organization contributes in keeping the work environment healthy and job can be done within a structured framework. Organizational development helps an organization to have improved performance on a sustainable basis. The OD practitioners should have strong democratic and humanistic approach to any change in the organization. A collaborative work environment and work culture is the key drive for OD intervention in an organization. Organizational development process involves a number of major interventions that include strategic diagnostic, evaluation of current and proposed strategies, critical thinking, change management, cultural changes, performance management, talent management, learning and development, customer service and sales effectiveness. Finally, organizational development practice believes that each and every areas of an organization is essential to build an advanced system that has strong impact on all internal and external environments where the organization functions.

Theories Of Ethical And Pshchological Egoism Essay Example for Free

Theories Of Ethical And Pshchological Egoism Essay Many feel that human nature drives people to deny all forms of altruism and the desire to help others; while an equal amount feels that it is the duty of every human to help others at all costs.   Because there is no way to really decide such a subjective argument, it seems personal preference is the best way to dictate such action.   The alternatives to such altruistic action are egoism, as described through ethical and psychological egoism. These options counter the utilitarian approach, which many find the preferable way for humans to act, and the greatest good for the greatest number of people should be in mind for every action a person makes.    However, the utilitarian approach often leaves open-ended questions on just how much help the fortunate should give to those who are not.   That is why the best approach is through ethical egoism, as if everyone looked out for his or her best interests, ideally, everyone would be able to support themselves and those for whom they care.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While utilitarianism seems to be an ideal way to exist, it leaves too many questions about morality and the limits of altruism.   Egoism is much more natural, as it fosters the will to survive with a distinct rationalism.   The distinction between psychological egoism and ethical egoism reflects the contrast of is verses ought, fact verses value, or descriptive verses prescriptive (Philosophy Lander, 2006). In layman’s terms, this means that ethical egoism is based on the idea that individuals should do only what is in his or her self-interest to achieve morality, while psychological egoism accepts the fact that all people act in their self-interests anyway, despite any appearance to the contrary.   This expresses the difference between the descriptive nature of psychological egoism and the prescriptive nature of ethical egoism, with the former stating humans do things in their own best interests, while the latter states that humans merely should do things in their best interest (Lycan, 2001). To a psychological egoist, human nature is being wholly self-centered and self-motivated, which basically renders all morality useless (Moseley, 2006).   To an ethical egoist, morality is still pertinent and there are strong and weak types of the theory, with the strong version holding it is always moral to promote one’s own good, and it is never moral not to promote it, while the weak version states although it is always moral to promote one’s own good, it is not necessarily never moral to not (Moseley, 2006).   The weak version allows that there may be situations where pursuit of self-interest is not the most important thing and may actually be contrary to the best interests of an individual when concerning morality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The difference between psychological and ethical egoism cannot be fully understood without knowing the fallacy that exists with psychological egoism.   The fallacy is that people are always motivated by self-interest, when there may be a great variety of motivating factors affecting their decisions, especially emotions.   The concept of motivation has a great deal to do with each theory, as psychological egoism is motivated by individual selfishness, while ethical egoism is motivated by the idea that one must do what is right, even if against self-interests. Because of this, one can commit an altruistic act with ethical egoism, however, with psychological egoism altruism is impossible unless simultaneously serving the interest of the individual as well.   Selfishness and self-interest, while containing some similar attributes, are very different, in that selfishness focuses solely on the needs of the individual, while self-interest merely seeks advantageous circumstances to ensure success. Ethical egoism is a philosophical practice that encourages individuals to pursue their own self-interests.   While it is idealistic to think of helping unknown masses with one’s own hard earned money, it is also naà ¯ve to think that people should feel obligated to do so.   A person who works hard to make money to buy fine things is entitled to those things.   Just because a person is successful and can afford luxury items does not mean that they are obligated to help strangers because it serves some sort of utilitarian purpose. If anything, much of this altruism merely perpetuates a cycle in which those who are poor become accustomed to the aid of those who are not.   If they pursued their own self-interests, they would be better able to rise above their own struggles and create a successful world for themselves. Ethical egoism is not entirely without the concept of helping others, however it focuses not on people that an individual will never meet, but the people in his or her life and those that the person loves and touches personally.   Psychological egoism lacks the fundamental questions of morality to begin with, and helping others is only necessary if it benefits the helper.   While it is difficult to claim that either type of egoism is correct, or even preferable to a utilitarian approach, it allows individuals to remain independent and free of all illusions. REFERENCES Lycan, W. (2001). Morality. University of North Carolina. Retrieved April 26, 2008, from http://www.unc.edu/~ujanel/Morality.htm Moseley, A. (2006). Egoism. The Internet Encyclopedia of Philosophy. Retrieved April 22, 2008, from http://www.utm.edu/research/iep/e/egoism.htm#SH2b Philosophy Lander. (2006). Psychological Egoism. Retrieved April 22, 2008, from http://philosophy.lander.edu/ethics/egoism.html

Psychoanalytical Approach To Disney Films

Psychoanalytical Approach To Disney Films This essay will consider how Disney films can be regarded as projecting a range of stereotypes in film which seek to define what is normal and natural in society. I hope to reveal that these images actually are consciously constructed to adhere to and reinforce dominant ideological values and are a part of the Disneyfication process where everything is homogenized and turned into a product (See Bryman 2004). This entails the repetition of stereotypes from film to film in the arena of gender, sexuality and race, and while these roles vary slightly throughout the years, they remain largely consistent between 1923 when Disney was founded and 2010 when their most recent film Tangled (Greno Howard, 2011) was released. The fact that these stereotypes are so conservative has prompted a range of writers to criticise the impact Disney has had on American and even global society. Giroux stated in The Mouse That Roared: Disney and the End of Innocence (1999) that There are few cultural icons i n the United States that can match the signifying power of the Disney Company (2001: 123). He is not alone in his criticism of Disney; writers like Wasko (2001) and Bell (1999) have joined the ranks of those seeking to elucidate how pervasive Disneys influence has become. I will consider the impact these films potentially have on children, especially in the way their world views are formed. Methodology I will consider several Disney films in seeking to explore these stereotypes: Tangled, The Princess and the Frog (Clements Musker, 2009) The Lion King (Allers Rob Minkoff, 1994), Aladdin (Clements Musker, 1992) and The Little Mermaid (Clements John Musker, 1989) as I believe these all can be seen as very reflective of the societies in which they were produced and reveal Disneys world view. I will argue how the fact that these films are aimed at young people make them even more powerful. The Disney film seeks to naturalize these stereotypes, presenting them as part of the natural order, when in fact they are nothing of the sort. The world that Disney has constructed has historically tended to be defined and largely populated by white heterosexual characters, even when the narratives reside in the animal world. I will show how some of these more contemporary texts offer partial challenges to these norms while simultaneously reinforcing the predominantly hegemonic world view. I intend to approach the films from a semiotic, sociological and psychoanalytical perspective in an attempt to deconstruct the role these films play in society. In doing so I have attempted to look at the texts in as objective a manner as possible and read them as artistic artefacts to suggest what they say about the times and the culture in which they are made. I would argue that films are the most powerful of all artistic texts with a tremendous ability to move and motivate people in ways they often cannot understand or even register. Governments have regularly put the cinema to use in mobilising the public to support their political ideas, both in an explicit fashion (see the Soviet propaganda films made by Eisenstein and Pudovkin during the aftermath of the revolution in Russia in 1917) and in more implicit ways (for this we could consider how Hollywood films have continued to promote a variety of versions of the American Dream especially in the 1930s and 1940s). A lot has been written about Disney, especially in the fields of race and gender and these texts have been very useful in informing my critical approach to Dis ney as a company and a signifying entity. The Central Question How do Disney films and other Disney products influence young people and their lives? I would argue that far from being a benign and harmless relationship the connection between Disney and its consumers, as that is what they are, is a powerful one which starts at a very early age. Children are exposed to Disney images almost from birth on Disneys television channels and then at the cinema, then on home DVD. I suggest that this surreptitiously informs their world view in quite significant ways. This is especially perfidious because these texts are deliberately targeted at the young and impressionable who lack the defences and reasoning skills adults have developed which enable them to resist such strong images. The world view that Disney normalises for them is one in which certain behaviours are depicted as being the norm and even certain races, sexualities and gender roles are assigned with positive and negative attributes. A key aspect of these process is the way in which Disney fil ms market themselves as safe, innocent and even morally educational, suggesting to the parents that to entrust their children to Disney is to embrace something that is more than a company but something akin to a family. I hope to show in this essay that this is just another cynical marketing ploy that Disney employs to engender support for the company, and ultimately generate more revenue for the corporation. Sexism Since 1923 Disney has become an almost unrivalled multi media empire. However, Walt Disney did not believe his films were culturally influential, he suggested they were just entertainment (qtd in Wasko 2001: 3). Critics like Ward disagree and assert that such films aimed at young people can shape the way children think about who they are and who they should be (2002: 5). Disney films can be considered to promote sexist or even misogynist values to young women as the roles women are afforded are very limited and the narratives place men in positions of power. Here it is clear that Disney fits into stereotypes that reach across the breadth of Hollywood into all of its genres. Laura Mulvey argued that Hollywood reproduces the hegemonic and patriarchal society by presenting certain roles and images as the norm. In her analysis women are portrayed in a very reductive manner and presented as scopophilic objects for the purpose of being looked at by males and in the process dominated. In Mu lveys understanding Hollywood is part of the systematic process which reinforces the patriarchal ideology and we can see this at work from early Hollywood until now. Her works poses a lot of questions for audiences? Why do women get so few leading roles? Why are they relegated in films and cast as sex objects for the male oriented narratives? Why are women that transgress the natural order punished in Hollywood cinema? We can observe that this process works on two levels: the films both recreate and perpetuate dominant ideological values. Mulvey commented, There is no way in which we can produce an alternative [to the conservative values that Hollywood reproduces] out of the blue, but we can begin to make a break by examining patriarchy with the tools it provides, of which psychoanalysis is not the only but an important one (Mulvey 1989: 15). I would argue that Disney films are an effective embodiment of many aspects of Mulveys central thesis. In the history of Disney films women have largely tended to be defined as either perfectly pure princesses (to be valued, idealised and cherished and ultimately married), villains (who transgress unspoken laws of society by being corpulent, unattractive or refusing to submit to patriarchal dominance), mothers (who give up their independence, sexuality and individuality to be subsumed into the male defined family unit), or variations of these archetypes. Despite often being the protagonist (and having the film named after them), they are relegated to subservient positions in the narrative or rely on men for their ultimate salvation. Attractiveness is a key feature in Disney and it has been since even before Cinderella (1950) and Sleeping Beauty (1959). Women are categorized by whether they are attractive or not and beauty becomes a key to their moral status and their happiness. The goal for a woman in Disney films is often love, not a career or intellectual growth, and these visions o f womanhood are presented as something every woman should aspire to, without exception. If a woman departs from this stereotype she is shunned within the diegesis and presented as a corruption. Bell suggested there were only three predefined roles for females in Disney texts 1) beautiful young heroines, 2) cruel mother figures and 3) harmless, asexualised elderly women. (See Bell 1995) Here we see the imagery and ideology young girls are exposed to before they are old enough to understand and be critical of it. They are informed that to be a whole and happy person they must be beautiful, define themselves through relationships with the opposite sex and be submissive to their fathers and then their husbands. For me this is far from a healthy ideology to promote to young girls and offers up a disturbing and unbalanced gender relationship at a very important period in a young persons life. We can see examples of this paradigm in the majority of Disney texts produced over the years. In Snow White and the Seven Dwarves we have Snow White as the beautiful heroine and The Wicked Stepmother as the cruel mother archetype. Cinderella contains the eponymous character as the beautiful heroine, the sisters as cruel figures and the fairy godmother as asexualized elderly woman. If we consider some more modern examples we can see how far things have changed, or discern whether they have not changes at all. The Little Mermaid (1989) features the heroine Ariel, a beautiful young woman and mermaid at the centre of the narrative, she is slightly more independent than the antecedents that came before her, but she too is defined by her pursuit of love. She challenges her father, Triton, at the beginning of the narrative, eager to not be a part of a show being performed for him. Near the end of the film Ariel even gives up her identity for the sake of her true love. So despite minor chang es, she is still forced to make sacrifices that men in Disney films are not asked to make. It is no coincidence that the heroine of the film is beautiful and young and the villain of the film is the old, overweight and unattractive Ursula, who seeks to steal identity and power and by going outside of the norm can only be thought of as a corruption. This implicitly connotes that if a woman is not young, attractive and compliant she is then a threat to society. Supporters of Disney will suggest that these texts are just films, harmless entertainment for young people, but what moral lessons are they to draw from the ideologies presented? In my opinion they are far from innocent texts devoid of cultural meaning, they are immensely powerful artefacts that structure how young people look at the world. The Little Mermaid was also accused of racism on its release, the character of Sebastian the underwater crab was felt by many to be a stereotype of a Jamaican man who enjoys a lazy life under the sea which he prefers to the surface. The song he sings is suggestive of this Up on the shore they work all day, Out in the sun they slave away, While we devotin, Full time to floatin, Under the sea! This is just another example of how Disney chooses to frame certain characteristics in distinctly racial terms. The choice to have the character a black man embody this aspect perpetuates the racist stereotype that has remained pervasive in the society and here it is projected at children. Disneys newest film, Tangled, makes an interesting addition to the Disney oeuvre as it both subverts and reinforces some of these archetypes. It concerns the familiar fairy tale story Rapunzel, but like many modern adaptations (See Dreamworks Shrek, 2001) it deconstructs its tropes and its codes and conventions. Bruno Betelheim in his influential The Uses of Enchantment: The Meaning and Importance of Fairy Tales suggested that stories like this imparted powerful notions of ideology to generations through the ages and reflect what a society arbitrarily decides is moral and just. We can see this approach very much apparent in the work of Disney who often draw on these fairy tales in their films and see they role as some sort of unofficial moral educator for generations of children, whether they state this or not. The protagonist of the Tangled, Rapunzel, is a young woman who is, as per usual blonde, white and slim. One could ask what kind of messages this sends to young women? They sug gest that the way for happiness and success is through youth and beauty. That being young and looking a certain way makes you normal and fit into society. If you do not fit this paradigm then you are relegated from the narrative or cast as the villain. The way Disney promotes these messages is so veiled that the youths watching may never regard the issue so explicitly, but it is so deeply ingrained in our culture that it is hard to ignore. In this way films and the way people identify with the cinema screen can be associated with French psychoanalyst Jacques Lacans idea of the mirror stage. Lacan suggested that the child at the age of between six and eighteen months see themselves in the mirror and believe it not to be a reflection but the self in its entirety. Thus the way a spectator identifies and subsumes itself into the characters it sees projected on the cinema screen is just as illusory as the process the baby goes through. This is only one example of how a psychological appr oach to Disney is useful in coming to understand the film as texts with cultural resonance. Whether one holds with this theory or not it is clear that these images of princesses hold a distinct fascination for young girls which can be seen in the amount of merchandise that is sold across the world focusing on characters like Snow White, Cinderella and Ariel. Disney presents these figures as iconic characters that girls of the world should aspire to be like instead of doctors, authors, scientists and politicians. Rapunzel is more independent than Disneys usual heroines; she is not averse to action and combat, in fact when she first comes across Flynn, the dashing hero of the film she knocks him out. Rapunzel is also intelligent, quick witted and humorous, attributes that are not always connected to women in Disney films. Here we see evidence of Disneys ability to move somewhat with the times and identify that the needs of their audiences have changed since the 1950s, but I would argue that this is performed in a cynical fashion, seeking to anticipate what would sell to an audience rather than a desire to present more balanced role models for young women. The antagonist of the film is much more predictable, a cruel mother figure called Gothel who has kidnapped Rapunzel and imprisoned her in a tower, leaving Rapunzel unaware of the fact that she is a princess. Gothel uses Rapunzels powers to keep herself young. By being ignorant of her royal lineage the film places Rapunzel resolutely within th e fantasy of young women discovering they are princesses, an enduring trope particularly relevant in the last few years given media fascination with the courtship and eventual marriage between Prince William and a commoner Kate Middleton. Not only is Rapunzel a princess, but she secretly has magic powers and later we discover her tears can heal wounds and even bring the dead back to life. The character of Flynn embodies many archetypes familiar to the Disney canon, his swaggering posture denotes that is the handsome and dashing rogue with a heart of gold. It is worth pausing to consider that, while males are given more variety of characterization in Disney films than women, they still are forced into certain stereotypes of attractiveness, bravery and what constitutes masculinity. Disney makes one or two concessions to new millennial masculinity in portraying that underneath Flynns brash exterior he is sensitive. In a sequence where they both believe they are about to die Flynn reveals his real name is the considerably less dashing Eugene Fitzherbert. Yet despite these progressive aspects to Rapunzels character the film also has her life given meaning through her love for Flynn. Flynn proves the catalyst for her self-discovery and she is rarely a casual narrative agent of her own. She is the latest in a long line of Disney heroines that require a man to save her and teach her what true love is. The film ends with Gothel being killed; by moving outside of what is regarded as normal and moral behavior for women she must be punished. Rapunzel then marries Flynn and in doing so she has achieved the ultimate goal, in Disneys eyes, of what young girls must aspire to. At the beginning of the new millennium Disney believes that it is appropriate and right to suggest to young women that what they should dream of above all else, above a career, education, excitement, travel or adventure, is marriage with a young man. Racism The other prominent arena that Disney has been criticised for is its depiction of racial stereotypes in its films. From its very early days Disney films were permeated with racist characterisations which were delivered in the same way: as harmless depictions of how things really were and in no way a moral statement at all. One could point to how the crows in Dumbo (1941) or the Arabs in Aladdin are framed in distinctly racial and pejorative terms. It wasnt until 2010 that Disney produced a film with a black princess, The Princess and the Frog and the film emerges as a very interesting and ambiguous text. The film is set in New Orleans in 1912 and it too is a reinterpretation of a familiar fairytale updated for modern audiences. The princess is Tiana and, on the outside, she seems like a fairly modern construction. When her mother reads her the fairy story The Frog Princess at the start of the film unlike her friend Charlotte La Bouff, she rejects it, stating that she would never kiss a frog. This is one of many ways the film ironically comments on its own status as a fairytale text and allows the film-makers to make gestures towards contemporary attitudes and values. When the narrative moves to 1926, Tiana is far from what might be considered an ivory tower princess, as she works two jobs in an effort to save money and open her own restaurant. By portraying her as an industrious young business woman the film seems to be suggesting that there is more in life for young girls to aspire to than becoming a princess, wife or mother. However despite this the film relies on the old fashioned stereotypes that have permeated Disney since the very beginning with regards to how women should look. Tiana is black, yet she is beautiful, slim and pale skinned and thus contributes to the inculcation of a certain stereotype that Princesses must look a certain way. Again we must ask, how would young girls who do not look this way respond? When a prince is changed into a frog she agrees to kiss him in exchange for enough money to open her restaurant, but is surprised when she too turns into a frog. So while Tiana spends a large section of the film asserting her individuality through her hard work and feisty attitude she finds herself completed by the love of a man. The film does offer some variations on the stereotype of the male hero, in more or less the same way as Tangled, near the end of the film it is the sensitive prince Naveen who states that he is willing to give up his dreams for her, an act that is usually given to the woman to perform. When they are initially unable to change back to human form, they proclaim their love for one another and state that they will be happy to live as frogs as long as they are together. However, when they kiss Tiana becomes a princess and thus breaks the spell turning them both back into humans. Like Tangled, the film offers both improvements to Disneys traditionally conservative portrayals and also it perpetuates some of the same old stereotypes. I would argue that the film uses racial stereotypes in a different way to the way Disney has historically. By dwelling on voodoo, in particular in the character of the voodoo master Dr. Facilier, it relegates African identity to a crudely stereotyped Other. He is a malicious and evil characterization who, by transgressing the natural order, must be punished at the end of the narrative. The film Aladdin was also accused of perpetuating racial stereotypes on its release in 1992. As Disney moved into depicting an Arab culture in one of its films many predicted it would conjure up similar antiquated and racist characters. It too takes a familiar fairy tale and deconstructs it as became the trend in the 1990s and into the new millennium. The story follows a young boy, Aladdin, and his relationship with an evil wizard, Jafar, as they battle for the powers of a magic lamp which contains a genie. Critics felt that the film dwelled on images of barbarism and cruelty by Arabs which audiences would equate with the contemporary Muslim world. A particular song in the film was targeted by the American-Arab Anti-Discrimination Committee as being an embodiment of the attitude of the film towards the Middle East, its lyrics went Where they cut off your ear if they dont like your face/Its barbaric, but, hey, its home. In subsequent releases on video and DVD they were changed to Wher e its flat and immense and the heat is intense/Its barbaric, but, hey, its home. It is quite obvious that those with lighter skins are placed on the side of good and those with darker skins are evil. Giroux states that the bad Arabs in the film are determined by their thick, foreign accents and the good Arabs like Jasmine and Aladdin speak in standard American English. (1999: 105) The film was criticized for something Disney has historically done with many of its non white characters throughout the years, that is anglicize their features. We can see this in the case of not only Aladdin and Jasmine in Aladdin but Pocahontas and Mulan. Disney takes non-white characters and makes them appear more white in appearance than they actually are and thereby less threatening for the audience who they presume might be offended by watching an non-white character as a protagonist. The case of Aladdin and Jasmine is quite clear as they are changed from looking like Arabs to almost twentieth centur y American who happen to have healthy tans. It is no coincidence that the character was Aladdin seems to have been modeled on perhaps the all American symbol of the 1980s and 1990s, Tom Cruise. Such Manichean and racist accounts of morality can be found across the whole of Disney where the idea of evil is encapsulated by the dark skinned and obviously Arabic wizard Jafar. One of Disneys greatest critical and commercial successes in the modern era is undoubtedly The Lion King. It too is an example of a film which, arguably, embodies both the sexism and racism in inherent in the Disney world. It is an original rites of passage drama about a young cub Simba, who sees his father the King Mufasa killed. Scar tricks Simba into thinking he was responsible for his fathers death causing Simba to flee the kingdom in shame. The throne is claimed by Simbas cruel uncle Scar who had orchestrated the kings death. Throughout the course of the narrative women are almost entirely marginalized from the film and the realms of power and responsibility are only occupied by men. This is another way that female roles are constructed in Disney films, by legitimizing gender power relations and naturalising such imbalances. Here one might ask whether Disney are being sexist or just reflecting existing social structures in the real world? However this process of legitimization r esults in further exacerbation of such existing structures by reinforcing them. Like other Disney films this process is deemed as normal and part of the natural order, attention is not drawn to it within the plot and it is depicted as historically inherent and normal. The only female characters of note are Simbas mother who is relegated to the sidelines and the young cub which Simba grows to marry. Her only function is to act as a catalyst to prompt Simba to return to do his masculine duty and reclaim the throne. At the end of the film she has another role and that is to provide a son and heir for Simba when he becomes King. The villain of the film, Scar, has conspicuously darker skin than his biological relatives in the film and he is distanced from them by the fact that he speaks with an English accent. The creation of such a racial Other has been a historic strategy by Disney throughout the companys history. In modern films their racism is not so obvious as it once was but there is still an assumption that a villain must deviate from what society regards as normal, that is he or she must be non-white, overweight or old. Perhaps the films most racist element is the army of hyenas which Scar commands are also depicted as distinctly part of a racial minority in the way they speak: inner city, jive talk. When finding a group of characters supposed to represent menace and evil, Disney falls back on the same hackneyed stereotype it has used for more than fifty years. Critics of the film charged that The Lion King made racism and sexism acceptable and part of the natural order. Ward stated when racism and se xism becomes the norm that appears to represent reality, then Disney has lost its moral high ground (2002: 32). In recent times outside of Disney films directors like George Lucas and Michael Bay have been criticised for using the same stereotypes in their films. In The Phantom Menace (1997) the character of Jar Jar Binks was criticised by being a bumbling and foolish character who happened to speak with a Jamaican accent. In Transformers 2 (2009) the characters of Mudflaps and Skids were regarded as racist for the same reason. Many Disney films have come under a lot of criticism for including subliminal messages in their films in particular hidden erotic images like a phallus from The Little Mermiad, the word sex across the sky written in the clouds in The Lion King, and nudity in The Rescuers and Who Framed Roger Rabbit. After these criticisms Disney often removed the offending images from the video and DVD release of the films. They were mostly done by disenfranchised animators during the long and laborious process of animating a film which can last for several years. The powers of subliminal messages are well documented and it might be argued that this is another reason why Disney films should not be handed over to children to be watched without care and attention. Techniques like this have been used in advertising for decades to sell products and here in films targeted at families and children it is hard to tell what the effects may be. These stories of images in Disney films inspired the episode in th e satirical Fight Club where the protagonist Tyler Durden (Brad Pitt) splices images from pornography into family films. The audiences do not ever know consciously what they have seen, but somewhere in their brain it registers, the scene ends with a shot of a little girl crying for a reason she doesnt understand. A concept which I feel has been largely neglected in most academic studies of Disney that I have read is the fact that children growing up in the Disney era being introduced to fairy tales through the Disney process rather than in one of their original forms. Of course this is a considerable shame for a variety of reasons: 1) that the stories are distinctly Americanised and populated with white characters and lack the diversity which can be found in many of the original texts. 2) That children are being (and have been for many decades) effectively raised by the television and having these stereotypes inculcated into them from a very early age. 3) That these rich stories are being manufactured to act as devices through which to sell products to children which, I would argue, perverts the important role which fairy tales play in our society. One must consider Disneys power as a cultural signifier in this first decade of the twenty-first century. Disney now has television stations that are projected into peoples living rooms everyday rather than once or twice a year when people take their children to see the latest Disney film at the cinema. This changes things in the sense that the company achieves an even greater intimacy with the consumer from an even earlier age. Fortunately this has coincided with what we might regard as greater awareness on issues of media culpability, although how much of this has filtered into the mainstream audience remains to be seen. I believe that the majority of parents regard the Disney brand as an example of safe and sincere entertainment that is automatically suitable for young people. Disney has branched out to produce hugely successful shows aimed at the wide spectrum of different demographics within the family audience from the very young, those dubbed tweens, into the early teenage years and beyond with shows like Hannah Montana which fit into the mould established within Disneys animated films. These shows are vibrant and aspirational and on the surface have positive messages for young people. However, as we have seen with Disney films this fails to account for what they leaves out of these narratives. There are very few characters from ethnic minorities, or with disabilities, or those who have different sexualities, or children who look different from the bright, predominantly white, clean teens that occupy the central positions in these shows. One might ask how relevant these characterisations are around the world? Or to children living in America who do not come from so obviously affluent families? Disney might argue that these shows are inspirational, but for many they ignore the realities of a large part of their audience forced to identify with characters very different to themselves. There can be no doubt that Disney has changed, to a certain extent, with the times both on the cinema screen and in the home entertainment arena. Many of Disneys television shows and films pay lip service to issues of political correctness as we have observed in films like The Frog Princess and Mulan. But I think it is still clear to see that a fundamental shift in Disneys approach to the social and political realities of the world has yet to happen. Disney has continued to perpetuate many racial stereotypes even in recent films, when they must have been aware of the impact of these issues and how important they have become to many parts of their audience. Conclusion It is clear to see that Disney are one of the most influential media companies in the entire world and to deny their influence on successive generations of youths is impossible. Once this influence is accepted one asks, what kind of influence is it? Peter and Rochelle Schweizer in Disney: the Mouse Betrayed: Greed, Corruption, and Children at Risk (1998) argue that Disneys image of wholesome and nostalgic Americana is a self-consciously created one that is only formed to generate income for the company. Disney films are not benign artefacts, but texts full of extremely potent symbols rife with meaning and ready to be decoded by people willing to look a bit deeper for these sorts of message in cultural texts. The images of gender and race we have seen in this essay seem harmless on the surface, but when considered closely one sees that the kind of ideals and norms they present to children they might not be as benign as they first appear and for this reason alone they are worthy of fur ther study. These images have tended to be ignored in the mainstream media as Giroux comments The more liberal critiques often entirely ignore the racist, sexist and anti-democratic ethos that permeates Disney films (1999: 85). Here we must identify something that often slips by parents in their relationship with Disney, the fact that it is a capitalist corporation designed to earn money for its shareholders. This is often lost in the fondly remembered nostalgia consumers have for the films of their childhood. This is perhaps one of the most effective marketing strategies in the history of modern America, how the company has sought to convince consumers that it does not real

Structure And Function Of Skin Health And Social Care Essay

Structure And Function Of Skin Health And Social Care Essay Marty is a 2-year-old toddler brought into the Emergency Department by his distraught 16 year old single mother, Mandy. Mandy had been heating some chicken soup in the microwave in their council flat in Whitechapel, when her friend Tracey had rung Mandys mobile. Mandy left the boiling soup on the kitchen table leaving Marty alone in the kitchen. Mandy, hearing Martys scream, rushed back into the kitchen to find that Marty must have reached up and tipped the soup over himself mainly over his chest and torso. Mandy immediately removed Martys clothes, and wrapped him in a damp towel, and called for an ambulance. When Marty reaches the Royal London Accident and Emergency he is in considerable pain and is given an analgesic and started on intravenous fluids. Marty is assessed and found to have second-degree partial thickness burns over both of his upper arms and lower abdomen and second degree deep partial thickness burns on his upper chest. At the periphery of these second degree burns are first-degree burns with large blisters developing some of which have burst. In total approximately 30% of Martys BSA is affected. Mandy is distraught and wants to know if Marty will be scarred for life. Learning Objectives: The normal structure and function of skin Normal wound healing Burns Classification Treatments Stem cells Prognosis Social/Ethical/Legal issues Child abuse Normal structure and function of the skin Normal structure of skin The structure of the skin is divided into three layers, the epidermis, the dermis and the hypodermis. (Bardia Amirlak, 2011) (Thomas H. McConnell Kerry L. Hull, 2011)http://www.discovercosmeticsurgery.com/wp-content/uploads/2010/07/skin-structure.jpg Source: (Discover Cosmetic Surgery, 2010) Epidermis Source: (Structure of the Skin)The epidermis is the uppermost layer of the skin and is avascular. It obtains its nutrients and oxygen from the underlying dermis through diffusion. The epidermis is subdivided into 5 layers the stratum basale which consists of basal (stem) cells and melanocytes, stratum spinosum, stratum granulosum, stratum lucidum and the stratum corneum. It is made up of stratified squamous epithelial cells. (Thomas H. McConnell Kerry L. Hull, 2011) (Bardia Amirlak, 2011)http://encyclopedia.lubopitko-bg.com/images/epidermal%20layer.jpg Skin cells are being reproduced constantly to replace dead cells (Thomas H. McConnell Kerry L. Hull, 2011). The process is as follows: Each basal cell in the stratum basale Mitosis A cell that moves upwards to form part of the stratum spinosum. Basal (Stem) cell. This remains in the stratum basale. The basal cells found in the stratum basale divide repeatedly to produce a stem cell and another cell which matures and moves upwards towards the surface of the skin. They also become drier because they are moving away from the dermis which is the cells source of fluid. (Thomas H. McConnell Kerry L. Hull, 2011) The stratum corneum cells are shed on a daily basis and new cells reproduced by the process below replace them. (Thomas H. McConnell Kerry L. Hull, 2011) When the keratinocytes enter the stratum lucidum, they die due to apoptosis and the nucleus disappears. They form a layer of cells which is only observed in thick skin, for example, the palms of the hands. It is absent in thinner skin, for example, around the eyes. (Thomas H. McConnell Kerry L. Hull, 2011) By the time the original cell enters the stratum corneum, it is a dead, dry, flat packet of keratin which contain no nucleus. (Thomas H. McConnell Kerry L. Hull, 2011) Source: (Dreamstime) Dendritic cells are found in the stratum spinosum which form an important part of the immune system. (Thomas H. McConnell Kerry L. Hull, 2011) Cells mature as they move towards the surface of the skin. (Thomas H. McConnell Kerry L. Hull, 2011) In the stratum spinosum, the cell amasses lots of keratin which is a tough, fibrous protein to become keratinocytes. They also become drier and flatter as they mature and move upwards to form part of the stratum granulosum. (Thomas H. McConnell Kerry L. Hull, 2011) The flat keratinocytes filled with protein granules form part of the stratum granulosum. (Thomas H. McConnell Kerry L. Hull, 2011) Cells divide by mitosis. (Thomas H. McConnell Kerry L. Hull, 2011) Melanocytes are also found within the stratum basale which produce melanin and this is responsible for a persons skin colour. (Thomas H. McConnell Kerry L. Hull, 2011)http://www.dreamstime.com/anatomy-of-the-epidermis-of-the-skin-non-labeled-thumb18513932.jpg Dermis The dermis is highly vascular and consists of many structures such as sweat glands, hair follicles, nerves, macrophages, dendritic cells and blood vessels. It is made up of collagen and elastic tissue. (Thomas H. McConnell Kerry L. Hull, 2011) The dermis is subdivided into the papillary dermis and the reticular dermis. (Thomas H. McConnell Kerry L. Hull, 2011)http://virtual.yosemite.cc.ca.us/rdroual/Lecture%20Notes/Unit%201/FG04_07.jpg Papillary dermis consists of the dermis between the folds of the epidermis to a short distance beneath the papillae. (Thomas H. McConnell Kerry L. Hull, 2011) Source: (Integumentary System)The reticular dermis includes the rest of the dermis and contains most of the structures listed above. As illustrated, this layer consists of dense fibrous tissue. (Thomas H. McConnell Kerry L. Hull, 2011) Hypodermishttp://www.maharshiclinic.com/images/hypodermis.gif Source: (StudyBlue, 2010)The hypodermis lies underneath the dermis and is subdivided into two layers: a fat layer and a deep fascia layer. The deep fascia layer is made up of dense connective tissue and this encases the entire body. (Thomas H. McConnell Kerry L. Hull, 2011) Function of the skin The skin has many important functions:- Protection The skin acts as a barrier to environmental effects, such as abrasions, and microbes. (Keith L. Moore, Anne M. R. Agur Arthur F. Dalley, 2011) Containment It prevents dehydration by providing containment of all the tissues and organs of the body. (Keith L. Moore, Anne M. R. Agur Arthur F. Dalley, 2011) Heat Regulation The skin regulates body temperature using sweat glands and blood vessels by a process known as homeostasis. (Keith L. Moore, Anne M. R. Agur Arthur F. Dalley, 2011) Sensation Sensory nerve endings found in the skin provide sensation, for example, pain. (Keith L. Moore, Anne M. R. Agur Arthur F. Dalley, 2011) Vitamin D When light energy is absorbed, cholecalciferol or Vitamin D is synthesised in the skin. This promotes bone growth when metabolised and activated. (Keith L. Moore, Anne M. R. Agur Arthur F. Dalley, 2011) (R. Bowen, 2011) Normal Wound Healing When the skin is injured, for example, due to a burn, the cells undergo necrosis and die. They release enzymes which kill neighbouring cells and therefore, the damage spreads. (Thomas H. McConnell Kerry L. Hull, 2011) Wound healing consists of three phases (Clinimed, 2012):- Inflammation (Clinimed, 2012) Fibroblasts produce new collagen type III tissue. (Thomas H. McConnell Kerry L. Hull, 2011) (SP Zinn)Proliferation (Clinimed, 2012) Maturation (Clinimed, 2012) Inflammatory cells accumulate on the surface and water evaporates from the extracellular fluid causing a scab to arise. (Thomas H. McConnell Kerry L. Hull, 2011) Granulation tissue is the accumulation of blood vessels, such as capillaries, and fibroblasts. (Thomas H. McConnell Kerry L. Hull, 2011) Collagen type III is remodelled into collagen type I which is much stronger. (CliniMed, 2012) Source: (Wound Care Solutions Telemedicine) During inflammation, there is an increased flow of blood to the injury site which brings white blood cells to destroy bacteria and remove any dead remains of cells. (Thomas H. McConnell Kerry L. Hull, 2011) Occurs over a long period of time. (SP Zinn)http://www.woundcaresolutions-telemedicine.co.uk/images/WoundHealingProcess.jpg A clot forms due to red blood cells and platelets being released. (Thomas H. McConnell Kerry L. Hull, 2011) Tissue healing takes place in the proliferative stage. It can result in complete regeneration if the stroma of the tissue is left intact. This means that a scar is not formed and the tissue can be restored to complete normalcy. However, if the stroma is distorted or damaged, then a mixture of regeneration and scarring will occur as the regenerating cells are not supported or directed appropriately. (Thomas H. McConnell Kerry L. Hull, 2011) Regeneration is also determined by the location of the injury. Tissue cells, for example, have many stem cells which allow them to undergo more successful regeneration compared to muscle cell which have a lower number of stem cells. (Thomas H. McConnell Kerry L. Hull, 2011) Maturation involves the remodelling of collagen fibres. This occurs over a long period of time and is only initiated after the wound has been closed. (CliniMed, 2012) Source: (CliniMed, 2012)Phases of Wound Healing Burns Classification A burn is defined as an injury resulting from exposure to heat, chemicals or radiation. (WordNet Search 3.1) The classification of burns according to the layers affected is as follows (Thomas H. McConnell Kerry L. Hull, 2011): Type of Burn Regions Affected Sensation Appearance Example Time to Heal Superficial(First Degree) Burns Epidermis Painful Erythema, Swelling Sunburn Superficial Partial Thickness (Second Degree) Burns Epidermis and Papillary Dermis Painful, Sensitive to touch Formation of blisters Scalding due to boiling water 2-3 weeks Deep Partial Thickness (Second Degree) Burns Epidermis, Papillary Dermis and Reticular Dermis Painless (due to nerve endings being damaged) White or pale (due to lack of blood vessels) Fire burn 3-6 weeks Full Thickness (Third Degree) Burns All the layers of the skin Painless(due to nerve endings being damaged) Dry and leathery Directly exposed to flame Skin grafting needed to heal Fourth Degree Burn Skin and underlying muscle and bone Painless Dry and leathery, black or purple Electrical and severe thermal burns Hospital admission is required Source: (Medical Student LC), (Thomas H. McConnell Kerry L. Hull, 2011) (Marieb Hoehn, 2012) Burns can also be classified by the total body surface area affected: The rule of nines can be used to estimate the total body surface area affected by a burn. (Thomas H. McConnell Kerry L. Hull, 2011) The total body surface area affected together with the patients age is used to calculate the severity of the burn and the volume of body fluid lost. (Thomas H. McConnell Kerry L. Hull, 2011) (Marieb Hoehn, 2012) Source: (Thomas H. McConnell Kerry L. Hull, 2011) Treatments First Aid The first aid for treatment of burns is as follows: The person must be removed from the source of burn as soon as possible. (NHS Choices,2012)(Dr Hayley Willacy, Dr Tim Kenny, Prof Cathy Jackson, 2012) Clothes or jewellery must be removed from the burning area. (NHS Choices,2012)(Dr Hayley Willacy, Dr Tim Kenny, Prof Cathy Jackson, 2012) The burn must be cooled for approximately 10-30 minutes using cool or lukewarm water only. It should then be covered but not wrapped, with clingfilm because it is sterile and doesnt stick to the burn. (NHS Choices,2012)(Dr Hayley Willacy, Dr Tim Kenny, Prof Cathy Jackson, 2012) (Bupa, 2011) The person must be kept warm to prevent hypothermia. (NHS Choices,2012) The pain can be managed with paracetamol or ibuprofen. (NHS Choices,2012) (Dr Hayley Willacy, Dr Tim Kenny, Prof Cathy Jackson, 2012) (InjuryInformation.com, 2009) First aid must be given to the patient as soon as possible to minimise the damage caused by the burn. (NHS Choices, 2012) Treatment for different types of burns The treatment given depends on the type of burn it is: Superficial (First Degree) burns Superficial burns are treated by cooling the burn with clean water and managing the pain with the use of analgesics (painkillers) or topical solutions such as aloe vera. (InjuryInformation.com, 2009) Superficial burns do not result in deep wounds and blisters therefore, there is only a slim chance of infection. (InjuryInformation.com, 2009) Partial thickness (Second degree) burns Partial thickness burns are treated in the same way as superficial burns. The first step in treating partial thickness burns is cleaning the wound with water and reducing pain and swelling with the use of analgesics. The next step is to use sterile gauze to cover the burn without breaking the blister to minimise the chance of infection. (InjuryInformation.com, 2009) (Bupa, 2011) The skin layers can still regenerate after a partial thickness burn due to the stem cells present in hair follicles. (Thomas H. McConnell Kerry L. Hull, 2011) However, severe partial thickness burns, for example, burns covering a significant proportion of the body, require medical attention and are treated using (InjuryInformation.com, 2009): First Aid to clean the burn and prevent the chance of infection. (InjuryInformation.com, 2009) Intravenous fluids to prevent excess heat and fluid loss which could lead to a decrease in blood pressure and shock. (Bupa, 2011)(Thomas H. McConnell Kerry L. Hull, 2011) Prophylactic antibiotics if the patient is suspected of being infected, prophylactic antibiotics are given to treat the infection. (Saunders Comprehensive Veterinary Dictionary, 2007) (Bupa, 2011) Analgesics Analgesics will be given, for example, ibuprofen, aspiring, paracetamol, to manage the pain. (InjuryInformation.com, 2009) (Bupa, 2011) (NHS Choices, 2012) Skin grafts to reduce scarring. This is carried out for patients with severe partial thickness, full thickness and fourth degree burns to re-establish the surface of the skin because most of the basal cells have been destroyed. (InjuryInformation.com, 2009) (Thomas H. McConnell Kerry L. Hull, 2011) (Bupa, 2011) (Shabir Bhimji, VeriMed Healthcare Network David Zieve, 2011) There are four different types of skin grafts (Leah DiPlacido, 2010): Autografts The skin is taken from any part of the part of the patients body, for example, the buttocks. This is then spread over the wound and held in place using staples or stitches. (Shabir Bhimji, VeriMed Healthcare Network David Zieve, 2011) (Bupa, 2011) (Leah DiPlacido, 2010)The main advantage of autografts is that it is no issue of rejection because it is the patients own skin. Allografts The donor skin is from another person, usually a cadaver. However, the cells in the skin need to be alive when transplanted. The disadvantage of allografts is that the patients immune system will attack the allografts leading to rejection. Therefore, this is only a temporary form of cover. (Leah DiPlacido, 2010) Xenografts The skin used is from a different species, for example, a pig. It has the same disadvantage as allografts and eventually results in rejection, therefore, xenografts are also used as a temporary cover. (Leah DiPlacido, 2010) Synthetic Tissue Burns can also be covered using synthetic tissue which is synthesised in a laboratory. It is made of collagen and carbohydrate and is placed over the wound to allow the patients own cells to grow into this engineered skin. (Leah DiPlacido, 2010) Full thickness (Third Degree) and Fourth degree burns Immediate emergency attention is required for these burns as all the layers of the skin are destroyed. This also increases the likelihood of an infection and therefore, these burns are treated in a sterile environment. (InjuryInformation.com, 2009) All full thickness and fourth degree burns require full-thickness skin grafts in which the transplanted skin includes the underlying muscle and blood supply. (InjuryInformation.com, 2009) (Shabir Bhimji, VeriMed Healthcare Network David Zieve, 2011) An escharatomy is also performed in severe burns where the skin and tissue becomes inelastic and damages blood vessels thereby preventing circulation. Surgical incisions are made along the area of the burn to release the pressure of the skin and tissues so circulation can resume. (Jennifer Heisler, 2012) (Jama, 1968) There is a definite chance of scarring in full thickness and fourth degree burns because all the stem cells in the skin have been destroyed and regeneration cannot take place. (InjuryInformation.com, 2009) (Thomas H. McConnell Kerry L. Hull, 2011) Prognosis The prognosis for burn patients is dependent on the severity of the burn and the total body surface area affected. (Considerations for burn patients) Social/Ethical/Legal issues Child abuse Responsibilities Child abuse is defined as the mistreatment of a child either physically, emotionally or sexually. (Supreme Court of Newfoundland and Labrador) There are four categories of child abuse which are recognised: Physical abuse This form of abuse involves physical mistreatment of the child, for example, hitting, burning, poisoning, etc. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny, 2010) Emotional abuse This form of abuse involves the emotional mistreatment of a child which could result in childs emotional development being affected. Some examples of this include: bullying, frightening a child, etc. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny, 2010) Sexual abuse This form of abuse involves forcing a child to participate in sexual activity and also forcing him/her to look at sexual images etc. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny, 2010) Neglect Neglect is defined as the failure of the parent or guardian to meet the basic physical and psychological needs of the child, for example, emotional neglect, failure to protect the child from danger, etc. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny, 2010) Some of the symptoms of child abuse include: Withdrawal of child (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny,2010) Physical marks and bruises which indicate towards physical abuse or neglect (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny,2010) Overdose of toxic substances could indicate towards physical abuse (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny,2010) The child might be afraid of physical contact, etc. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny,2010) If a child is suspected of being abused, the doctor should discuss the case with their colleagues and if necessary, the child and family should be referred to social services. If possible, consent should try to be obtained and the carer involved. However, if the doctor feels that the child is at immediate risk, then the emergency services must be informed immediately. (Dr Colin Tidy, Dr Naomi Hartree Dr Tim Kenny, 2010) Conclusion Looking at the scenario, it can be seen that Mandy carried out the correct first aid procedure by wrapping Marty in a damp towel as this will cool the burn and prevent the risk of infection. (InjuryInformation.com, 2009) In A E, Marty was given the treatment required for the above burns, for example, analgesics and intravenous fluids. However, for the second degree deep partial thickness burns on his upper chest, he might require skin grafts from another part of his body such as the buttocks to minimise scarring and re-establish the growth of epidermis. (InjuryInformation.com, 2009) (Bupa, 2011) In conclusion, I think that Marty will recover fully with some scarring on the upper chest; however, he might need psychological support and counselling to help deal with the scars. Source: (Natalie Verney, 2012)As this is the first case of neglect, Marty must be observed to see if any such incident happens again. The social services can also be involved to help Mandy take care of Marty. She can also be advised to join support groups, for example, Netmums to help cope physically and mentally. http://www.heart.co.uk/u/apps/asset_manager/uploaded/2012/23/netmums-logo-1339067868.jpg

Individuality in Whitmans Song of Myself Essay -- Song of Myself Essa

Individuality in Whitman's Song of Myself During a lecture in 1907, William James said "the philosophy which is so important in each of us is not a technical matter; it is our more or less dumb sense of what life honestly means. It is only partly got from books; it is our individual way of just seeing and feeling the total push and pressure of the cosmos" (Bartlett 546) Individuality has been a prevalent theme in every type of literature for quite some time. Whether it is a character discovering his/her individuality or the author expressing his, literature is full of distinctness. The term individuality changes meaning with each person it meets. That is what makes the dynamic word so great. Throughout particular works read this semester, individuality has been the foundation for several of them. Walt Whitman takes his newfound ideas and Quaker background and introduces American Literature to a totally different meaning of individuality in "Song of Myself." Whitman's radical ideas of individualism have a great deal to do with his Quaker background. The Quaker religion is one in which the authority was Inner Light. "Whitman himself was not only personally familiar with, but deeply impressed by, a religion whose only authority was the Inner Light" (Canoy 481). The Inner Light is a special influence, which made Whitman's poetry unique. This certain influence did such things as guide Whitman down his soul searching path as well as help him define within himself the characteristics of an individual. In section fifteen of "Song of Myself," Whitman discusses people from every class and every profession. He goes on to say "the young fellow drives the express-wagon... love him though I do not know him;" (2753). ... ...either hasten their own delivery, not resist it" (2767). Would it really be that bad to be an individualist instead of conforming to the crowd? I do not think so. Works Cited *Bartlett, John. Bartlett's Familiar Quotations. Boston: Little,Brown and Company,1992. *Canby,Henry Seidel, Johnson, Thomas H., Ludwig,Richard M., Spiller, Robert E., Thorp, Willard. Literary History of the United States. New York: The MacMillian Company, 1963. *Franklin, Benjamin. Autobiography and Poor Richards almanacks. The Heath Anthology of American Literature. 3rd ed. Ed. Paul Lauter.Boston, NewYork: Houghton Mifflin,1998. *Renyolds, David S., Walt Whitman's America-A Cultural Biography. New York: Alfred A. Knopf, 1995. *Whitman, Walt. Song of Myself. The Heath Anthology of American Literature. 3rd ed. Ed, Paul Lauter. Boston,NewYork: Houghton Mifflin, 1998. Individuality in Whitman's Song of Myself Essay -- Song of Myself Essa Individuality in Whitman's Song of Myself During a lecture in 1907, William James said "the philosophy which is so important in each of us is not a technical matter; it is our more or less dumb sense of what life honestly means. It is only partly got from books; it is our individual way of just seeing and feeling the total push and pressure of the cosmos" (Bartlett 546) Individuality has been a prevalent theme in every type of literature for quite some time. Whether it is a character discovering his/her individuality or the author expressing his, literature is full of distinctness. The term individuality changes meaning with each person it meets. That is what makes the dynamic word so great. Throughout particular works read this semester, individuality has been the foundation for several of them. Walt Whitman takes his newfound ideas and Quaker background and introduces American Literature to a totally different meaning of individuality in "Song of Myself." Whitman's radical ideas of individualism have a great deal to do with his Quaker background. The Quaker religion is one in which the authority was Inner Light. "Whitman himself was not only personally familiar with, but deeply impressed by, a religion whose only authority was the Inner Light" (Canoy 481). The Inner Light is a special influence, which made Whitman's poetry unique. This certain influence did such things as guide Whitman down his soul searching path as well as help him define within himself the characteristics of an individual. In section fifteen of "Song of Myself," Whitman discusses people from every class and every profession. He goes on to say "the young fellow drives the express-wagon... love him though I do not know him;" (2753). ... ...either hasten their own delivery, not resist it" (2767). Would it really be that bad to be an individualist instead of conforming to the crowd? I do not think so. Works Cited *Bartlett, John. Bartlett's Familiar Quotations. Boston: Little,Brown and Company,1992. *Canby,Henry Seidel, Johnson, Thomas H., Ludwig,Richard M., Spiller, Robert E., Thorp, Willard. Literary History of the United States. New York: The MacMillian Company, 1963. *Franklin, Benjamin. Autobiography and Poor Richards almanacks. The Heath Anthology of American Literature. 3rd ed. Ed. Paul Lauter.Boston, NewYork: Houghton Mifflin,1998. *Renyolds, David S., Walt Whitman's America-A Cultural Biography. New York: Alfred A. Knopf, 1995. *Whitman, Walt. Song of Myself. The Heath Anthology of American Literature. 3rd ed. Ed, Paul Lauter. Boston,NewYork: Houghton Mifflin, 1998.